Customer defection rates are determined by customer loyalty which is a function of a company's ability to satisfy its customers.

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Customer defection rates refer to the percentage of customers who stop doing business with a company, and this rate is influenced by customer loyalty. Customer loyalty is based on the level of satisfaction customers have with a company's products, services, and overall experience. Therefore, a company's ability to satisfy its customers plays a significant role in determining its customer defection rates.

Customer Defection Rates Are Determined by Customer Loyalty Which Is