Innovation can result in new products that better satisfy customer needs, improved quality of existing products, or reduced costs.
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Q28: Process innovation is the development of a
Q29: Strong brand loyalty reduces customer defection rates.
Q30: Information systems refer to the largely electronic
Q31: A small reduction in materials and transportation
Q32: Competition can be viewed as a process
Q34: Mass customization is the ability of companies
Q35: The idea behind self-managing teams is to
Q36: Marketing strategy refers to the position that
Q37: Customer defection rates are determined by customer
Q38: To add value, R&D can increase a
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