Competition can be viewed as a process driven by innovations.
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Q27: Product and process innovation are perhaps the
Q28: Process innovation is the development of a
Q29: Strong brand loyalty reduces customer defection rates.
Q30: Information systems refer to the largely electronic
Q31: A small reduction in materials and transportation
Q33: Innovation can result in new products that
Q34: Mass customization is the ability of companies
Q35: The idea behind self-managing teams is to
Q36: Marketing strategy refers to the position that
Q37: Customer defection rates are determined by customer
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