A business-level strategy is the plan of action that strategic managers adopt to use a company's resources and distinctive competencies to gain a competitive advantage over its rival in a market or industry.

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A business-level strategy is a plan of action that focuses on a specific business unit or product line and uses the company's resources and capabilities to gain a competitive advantage in a particular market or industry. By implementing an effective business-level strategy, a company can differentiate itself from its competitors and increase its market share and profitability.

A Business-Level Strategy Is the Plan of Action That Strategic