Product differentiation is the process of creating a competitive advantage by designing goods or services to satisfy customer needs.

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Product differentiation is a strategy used to create a competitive advantage by designing and marketing unique and desirable products or services that cater to the needs of a specific target market. By differentiating their offerings, companies aim to stand out from competitors and attract customers who value their unique product features, quality, design, or other attributes. This can help companies achieve higher sales, better margins, and stronger customer loyalty.

Product Differentiation Is the Process of Creating a Competitive Advantage