A differentiator should not be concerned about the production cost of a product because it can charge a premium price.

Question

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A differentiator should be concerned about the production cost of a product because a premium price alone may not justify the additional cost. They must ensure that the product's unique features and benefits outweigh the additional cost to produce it. Otherwise, consumers may opt for a less expensive alternative product that meets their basic needs.

A Differentiator Should Not Be Concerned About the Production Cost