A company pursuing a business model based on differentiation usually strives to differentiate itself on one key dimension.
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Q9: Customers needs are desires, wants, or cravings
Q10: A differentiator should not be concerned about
Q11: Achieving a low-cost position may require the
Q12: Because of its lower cost structure, the
Q13: Product differentiation is the process of creating
Q15: The three principal routes to high product
Q16: Companies with a differentiation advantage can charge
Q17: A cost leader generally has low product
Q19: Market segmentation addresses the "who" portion of
Q40: A product's appeal to customers' psychological desires
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