If a company wishes to achieve high local customization and it can charge higher prices for this customization, a company should pursue a(n) __________ strategy.
A) transnational
B) global standardization
C) international
D) localization
E) simple

Question

Quizplus · Accepted Answer

The localization strategy involves adapting products and services to meet the unique needs and preferences of local markets. This strategy allows for high customization and the ability to charge higher prices for the tailored products or services. Therefore, the best choice for the company that wishes to achieve high local customization and charge higher prices would be the localization strategy.

If a Company Wishes to Achieve High Local Customization and It