In order to set effective goals for an MPR plan, a marketer most likely needs to ________.
A) initiate word-of-mouth
B) understand the target market
C) generate favorable mentions
D) implement strategic methods
E) evaluate connector credibility

Question

Quizplus · Accepted Answer

Understanding the target market is crucial for setting effective goals in a Marketing Public Relations (MPR) plan because it ensures that the strategies and messages are tailored to the needs, preferences, and behaviors of the intended audience.

In Order to Set Effective Goals for an MPR Plan