Primary goals of an MPR plan should have all of the following characteristics EXCEPT being ________.
A) general
B) tangible
C) measurable
D) relevant
E) attainable

Question

Quizplus · Accepted Answer

The primary goals of an MPR (Marketing Public Relations) plan should be specific rather than general. This specificity allows for clear direction and measurable outcomes, making it easier to assess the plan's effectiveness.

Primary Goals of an MPR Plan Should Have All of the Following