A marketer must consider ________ and impact when creating a list of connectors to use for an MPR campaign.
A) reach
B) buzz
C) noise
D) frequency
E) arena

Question

Quizplus · Accepted Answer

Reach is the number of people who are exposed to a message, while impact is the effect that the message has on those people. Both reach and impact are important factors to consider when creating a list of connectors to use for an MPR campaign.

A Marketer Must Consider ________ and Impact When Creating a List