When developing an MPR plan, marketers should conduct a ________ to analyze a firm's internal strengths and weaknesses and its external opportunities and threats.
A) vulnerability audit
B) SWOT analysis
C) control study
D) case study
E) conference

Question

Quizplus · Accepted Answer

A SWOT analysis is used to evaluate a company's internal strengths and weaknesses, as well as its external opportunities and threats, making it the correct tool for developing a marketing and public relations (MPR) plan.

When Developing an MPR Plan, Marketers Should Conduct a ________