The MPR segment of the marketing communications mix consists of a ________ target market.
A) single-stage
B) facilitative
C) two-stage
D) regional
E) substantial

Question

Quizplus · Accepted Answer

The MPR (Marketing Public Relations) segment of the marketing communications mix typically involves a two-stage target market approach. This involves first influencing the influencers (such as media, bloggers, or industry leaders) and then reaching the final consumers through these influencers.

The MPR Segment of the Marketing Communications Mix Consists of a ________