Before a marketer establishes the goals and strategies of an MPR plan, the firm's ________ must be clearly understood.
A) resources and positioning
B) experts and managers
C) tests and measurements
D) connectors and customers
E) theories and history

Question

Quizplus · Accepted Answer

Before establishing the goals and strategies of a Marketing Public Relations (MPR) plan, it's crucial for a marketer to have a clear understanding of the firm's resources and positioning. This knowledge ensures that the strategies developed are feasible given the company's capabilities and are aligned with its market position.

Before a Marketer Establishes the Goals and Strategies of an MPR