Which component of an MPR plan is a straightforward statement regarding how to get media mentions and spread word-of-mouth to achieve the goals of a campaign?
A) tactics
B) timeline
C) strategy
D) measurement
E) problem definition

Question

Quizplus · Accepted Answer

The strategy component of an MPR plan outlines the overall approach and methods to achieve the campaign's goals, including how to gain media mentions and encourage word-of-mouth.

Which Component of an MPR Plan Is a Straightforward Statement