Measuring word-of-mouth during an MPR campaign is simple in comparison to measuring media mentions due to the increasing number of media platforms and connectors.

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Measuring word-of-mouth is more complex than measuring media mentions because it involves tracking informal and often private conversations across a wide range of platforms, both online and offline, which can be difficult to monitor comprehensively. Media mentions, on the other hand, can be more systematically tracked using media monitoring tools across various platforms.

Measuring Word-Of-Mouth During an MPR Campaign Is Simple in Comparison