The organizational format of both annual and individual MPR plans should begin with a problem definition and conclude with a section devoted to an analysis of the target market.

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The organizational format of MPR (Marketing Public Relations) plans typically starts with a situation analysis or background, followed by objectives, strategies, tactics, and then evaluation methods. A problem definition may be part of the situation analysis, and analysis of the target market is usually included in the early sections rather than concluding the plan.

The Organizational Format of Both Annual and Individual MPR Plans