Word-of-mouth can be measured by surveying existing customers to determine how they first learned about a firm's product or service.

Name: Word-of-mouth can be measured by surveying existing customers to determine how they first learned about a firm's product or service.
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Question

Quizplus · Accepted Answer

Word-of-mouth can be measured through surveys by asking customers how they first heard about the product or service, thus gauging the impact of word-of-mouth referrals.

Word-Of-Mouth Can Be Measured by Surveying Existing Customers to Determine