How does modern media and technology affect a marketer's understanding of public feedback during a crisis?
A) downplaying a marketing crisis through the limitations of minor media outlets
B) making the feelings of the majority and the minority unclear to marketers
C) defending firms from unwarranted rumors through media mentions
D) using word-of-mouth to stifle the spread of False information
E) reflecting consumer marketing trends and connector influence
Correct Answer:
Verified
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Q18: The purpose of a crisis communications plan
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