What Was at the Center of Ford's Crisis Management Efforts

What was at the center of Ford's crisis management efforts during the economic problems faced by the Big 3 auto makers in 2008?

A) a Web site distinguishing Ford from GM and Chrysler
B) full page advertisements in local newspapers across the U.S.
C) information about Ford's history on social networking sites
D) a YouTube video comparing Ford, GM, and Chrysler cars
E) viral marketing campaigns geared to generate public support