The Purpose of a Crisis Communications Plan Is to Create

The purpose of a crisis communications plan is to create a tool for ________.

A) communicating with consumers and connectors about mistakes that were made by a firm
B) assessing a situation and communicating with stakeholders about the intended response
C) immediately implementing a single action plan that applies for all types of situations
D) understanding the short-term and long-term effects of a corporate crisis
E) anticipating a crisis before it occurs to avoid negative media attention