A 2008 Cone Inc. study concluded that most social media users prefer not to interact with companies online.

Name: A 2008 Cone Inc. study concluded that most social media users prefer not to interact with companies online.
Brand: Quizplus
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Quizplus · Accepted Answer

The 2008 Cone Inc. study actually found that a majority of social media users were open to interacting with companies online, indicating a significant interest in engaging with brands through social media platforms.