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As with Any Medium, the Key to Successful Use of Social

Question 39

Multiple Choice

As with any medium, the key to successful use of social media for MPR is


A) purchasing just the right amount of advertising time and space.
B) connecting directly to the audience, without need for an intermediary.
C) creating one message for the largest audience possible.
D) reaching the right audience at the right time through the right channel.
E) attacking the competition with negative claims about their products.

Correct Answer:

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