Collaborations that result from a firm like Fiskateers turning their best customers into product evangelists are commonly known as

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Co-created content refers to the process where brands and their customers or users collaborate to create content. In the case of Fiskateers, turning their best customers into product evangelists is an example of co-creating content, as these evangelists contribute their insights, experiences, and endorsements, which can be used in the brand's marketing and product development efforts.

Collaborations That Result from a Firm Like Fiskateers Turning Their