Which of the following would NOT be a credible measure of the effectiveness of a social media campaign?

Question

Quizplus · Accepted Answer

The total number of Internet users reading a site at a specific time does not directly measure the effectiveness of a social media campaign. It indicates traffic but not the sentiment, engagement, or impact of the campaign, unlike the other options which directly relate to assessing the campaign's reception and influence.

Which of the Following Would NOT Be a Credible Measure