An essential component of an effective pitching process is
A) following up with an advertising campaign.
B) leaving connectors undisturbed for at least several weeks.
C) sending mass e-mails to bloggers.
D) making the contact process as anonymous as possible.
E) following up with busy media people.
Correct Answer:
Verified
Q29: It is never too early to start
Q30: Which of the following is NOT a
Q31: The best way to reach the contact
Q32: LexisNexis is an example of
A) a media
Q33: If a marketer annoys a connector, the
Q35: Which of the following guidelines is NOT
Q36: Connectors tend to seek out marketers who
A)
Q37: Author Richard Laermer recommends that marketers avoid
Q38: Critical thinking and preparation are essential skills
Q39: When pitching a story idea, never believe
A)
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