Author Richard Laermer recommends that marketers avoid doing all of the following EXCEPT for

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Richard Laermer, in his advice to marketers, emphasizes the importance of integrity and professionalism. Among the options provided, sending thank-you gifts to reporters, having unqualified colleagues handle media relations, lying, and ignoring small media outlets are all practices he would advise against because they can undermine trust and credibility. However, meeting deadlines is a fundamental aspect of professionalism and is crucial for maintaining good relationships with media outlets and ensuring effective communication strategies.

Author Richard Laermer Recommends That Marketers Avoid Doing All of the Following