MPR professionals should, as a rule,
A) invite connectors to company dinners and holiday parties.
B) stop using connectors who cover the competition.
C) always respond to e-mail and voice messages from connectors.
D) pay more attention to traditional advertising than on media mentions and word-of-mouth.
E) contact connectors at home, where they are less busy.
Correct Answer:
Verified
Q35: Which of the following guidelines is NOT
Q36: Connectors tend to seek out marketers who
A)
Q37: Author Richard Laermer recommends that marketers avoid
Q38: Critical thinking and preparation are essential skills
Q39: When pitching a story idea, never believe
A)
Q41: A subject must be objective to be
Q42: Broadcast media generally look for story segments
Q43: Pitching involves making sure connectors see the
Q44: Marketers only have to establish credibility with
Q45: Marketers need to demonstrate to connectors how
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