Marketers need to demonstrate to connectors how a story aligns with theperceived importance of an audience's beliefs and values

Question

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Marketers must show connectors (individuals who influence others) that a story or message is relevant and aligns with the audience's beliefs and values to effectively engage and persuade them. This alignment increases the likelihood that the message will be accepted and shared within the audience.

Marketers Need to Demonstrate to Connectors How a Story Aligns