Marketers only have to establish credibility with connectors, not with the consumers themselves.
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Q39: When pitching a story idea, never believe
A)
Q40: MPR professionals should, as a rule,
A) invite
Q41: A subject must be objective to be
Q42: Broadcast media generally look for story segments
Q43: Pitching involves making sure connectors see the
Q45: Marketers need to demonstrate to connectors how
Q46: Developing an effective pitch is a simple
Q47: Pitch letters can be composed based on
Q48: Press releases can be sent to connectors
Q49: When writing a pitch letter about a
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