A subject must be objective to be interesting to a medium's audience.
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Q36: Connectors tend to seek out marketers who
A)
Q37: Author Richard Laermer recommends that marketers avoid
Q38: Critical thinking and preparation are essential skills
Q39: When pitching a story idea, never believe
A)
Q40: MPR professionals should, as a rule,
A) invite
Q42: Broadcast media generally look for story segments
Q43: Pitching involves making sure connectors see the
Q44: Marketers only have to establish credibility with
Q45: Marketers need to demonstrate to connectors how
Q46: Developing an effective pitch is a simple
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