The second step in generating a media list that will help a marketer meet MPR goals is
A) hiring the right advertising agency.
B) identifying the individual outlets.
C) figuring out where consumers shop for particular products.
D) harvesting consumers' e-mail addresses.
E) purchasing public relations databases.

Question

Quizplus · Accepted Answer

The second step in generating a media list is identifying the individual outlets that are relevant to the target audience and MPR goals.

The Second Step in Generating a Media List That Will