By handing the message over to connectors,
A) MPR creates media mentions and generates word-of-mouth inexpensively.
B) companies do not have to rely on public relations professionals.
C) firms can be certain that audiences will receive the message every time.
D) MPR professionals do not have to bother following up.
E) organizations can entirely eliminate the need for mass media advertising.

Question

Quizplus · Accepted Answer

By utilizing connectors to spread messages, Marketing Public Relations (MPR) can create media mentions and generate word-of-mouth in a cost-effective manner. Connectors, with their extensive networks and influence, can amplify a message more naturally and inexpensively compared to traditional advertising or direct PR efforts.

By Handing the Message Over to Connectors