Advertorials are an example of
A) an illegal form of commercial speech.
B) infomercials.
C) technological convergence.
D) the blurring of the line between advertising and MPR.
E) public service announcements mandated by the FCC.

Question

Quizplus · Accepted Answer

Advertorials are a form of advertising that is designed to mimic the appearance and style of editorial content, thereby blurring the line between advertising and media/public relations (MPR). This approach is used to capture the audience's attention by presenting commercial content in a less overtly promotional manner.

Advertorials Are an Example of