An abundance of media choices makes it imperative for marketers to
A) identify the media best suited to reach a target audience.
B) rely mostly on non-media connectors to reach audiences.
C) increase their advertising budgets on a regular basis.
D) offer monetary incentives to connectors who will cover their stories.
E) compete locally rather than nationwide.

Question

Quizplus · Accepted Answer

Identifying the media best suited to reach a target audience is crucial for marketers due to the vast array of media choices available. This ensures that marketing efforts are targeted and efficient, reaching the intended audience effectively.

An Abundance of Media Choices Makes It Imperative for Marketers