Why is psychographic data subjective and open to interpretation?
A) There is no standardized format for quantifying psychographics.
B) Freudian psychology has been largely debunked.
C) There is no link between demographics and psychographics.
D) Most psychographic research is performed in university research labs.
E) Neuroscience has rendered psychographics irrelevant.

Question

Quizplus · Accepted Answer

Psychographic data, which includes values, attitudes, interests, and lifestyle information, is subjective because it deals with qualitative aspects of human behavior and preferences that are not easily quantified or standardized. Unlike demographic data, which can be measured and categorized in a straightforward manner (e.g., age, income, education level), psychographic information is interpretive and can vary significantly in how it is collected and analyzed.

Why Is Psychographic Data Subjective and Open to Interpretation