Marketers are able to classify news media by
A) product, place, price, and promotion.
B) Maslow's hierarchy of needs.
C) whether or not they accept press releases.
D) demographics, format, geography, and audience size.
E) using the Business Strategy Diamond.

Question

Quizplus · Accepted Answer

Marketers classify news media based on demographics (who the audience is), format (how the information is presented), geography (where the audience is located), and audience size (how many people are reached). These factors help in targeting and tailoring marketing strategies effectively.

Marketers Are Able to Classify News Media by