Why is it important that investor relations utilize MPR methods?
A) Firms receive a hefty tax deduction for promotional expenses.
B) Most corporate executives do not trust traditional public relations techniques.
C) The federal government does not allow corporate image advertising.
D) Firms need to sustain positive opinion about their financial viability.
E) All public trading of company shares is now performed online.

Question

Quizplus · Accepted Answer

Firms need to sustain positive opinion about their financial viability to attract and maintain investors. Utilizing MPR (Marketing Public Relations) methods helps in communicating the company's strengths, achievements, and future prospects effectively, thereby influencing public perception and investor confidence.

Why Is It Important That Investor Relations Utilize MPR Methods