In public relations, media are considered to be ________.
A) outmoded channels of communication used solely for advertising purposes
B) profit-making organizations with a stake in the messages being distributed
C) communication tools that directly disseminate messages to consumers and businesses
D) limited to print journalism outlets - newspapers and magazines
E) adversaries that firms should avoid communicating with

Question

Quizplus · Accepted Answer

Media in public relations are considered communication tools that directly disseminate messages to consumers and businesses, helping to shape public perception and convey information effectively.

In Public Relations, Media Are Considered to Be ________