One of marketing's main goals is to ________.
A) transform all promotional efforts into public relations campaigns
B) place the bulk of a firm's messages in digital media outlets
C) control every single message in the promotional mix
D) purchase media time and space as cheaply as possible
E) change consumer behavior relative to a product

Question

Quizplus · Accepted Answer

One of the primary goals of marketing is to influence consumer behavior in relation to a product or service. This involves strategies and tactics designed to persuade or encourage consumers to take specific actions, such as purchasing a product, subscribing to a service, or changing their perception of a brand.

One of Marketing's Main Goals Is to ________