________ occurs when consumers assume a large part of the promotional function.
A) Consumer activism
B) Public relations
C) Integrated marketing communication
D) Consumer-generated marketing
E) Brand management

Question

Quizplus · Accepted Answer

Consumer-generated marketing occurs when consumers themselves play a significant role in the marketing of a product or brand, often through social media, reviews, or other forms of online engagement. This approach leverages the authentic voices of consumers to promote products or services.

________ Occurs When Consumers Assume a Large Part of the Promotional