How does MPR differ from conventional marketing?
A) MPR encourages media to voluntarily convey messages about products.
B) MPR emphasizes personal sales above all other elements of the promotional mix.
C) MPR concentrates on business-to-business marketing.
D) MPR eliminates the need for intermediaries.
E) There is no difference. MPR and conventional marketing are the same.

Question

Quizplus · Accepted Answer

MPR (Marketing Public Relations) focuses on getting media to voluntarily convey messages about products, unlike conventional marketing which often involves paid advertising.

How Does MPR Differ from Conventional Marketing