Identify One Way Public Relations and Consumer-Generated Marketing Resemble Each

Identify one way public relations and consumer-generated marketing resemble each other.

A) Firms rely heavily on creating advertising campaigns in traditional media outlets.
B) Marketers hand over their promotional messages to intermediaries in order to reach the ultimate consumer.
C) Companies have no tools with which to measure outcomes.
D) Consumers are totally in control of message creation.
E) Neither are elements in the promotional mix.