Consumer-generated marketing (CGM) ________.
A) is most effective in non-electronic communication environments.
B) emphasizes expensive, well-targeted advertising messages.
C) works best in large metropolitan areas.
D) relies solely on digital communication outlets.
E) encourages consumers to create marketing messages themselves.

Question

Quizplus · Accepted Answer

Consumer-generated marketing encourages consumers to create and share their own marketing messages, often through digital platforms, leveraging their creativity and personal networks.

Consumer-Generated Marketing (CGM) ________