Standard Test Markets Are Valuable Under All of the Following

Standard test markets are valuable under all of the following conditions EXCEPT

A) when it is important for the firm to test its ability to secure support from the trade and get distribution.
B) when the firm desires control over the whom of measurement.
C) when the capital investment is significant and the firm needs a prolonged test market to assess its technical ability to produce the product.
D) when the firm needs to build an experience base, but only on a limited scale.
E) when the test requires a more natural environment.