Which of the following is FALSE?
A) In behavioral observation the observer can be an advantage and a disadvantage.
B) Undisguised observation can be made directly or indirectly, but disguised observation can only be made directly.
C) The pantry audit is an example of an indirect method of observation.
D) An advantage of an observation in an artificial situation over one in a natural situation is that it can be contrived at convenient times and places and can be set up so as to yield observations of the type desired.
E) Observation is more limited than communication in the types of data it can secure.
Correct Answer:
Verified
Q13: Focus group weaknesses include
A) difficult to moderate
Q14: Benchmarking is an example of what kind
Q15: You are product manager for Brand X
Q16: Which of the following is TRUE?
A) When
Q17: Which of the following about the word-association
Q18: In marketing a respondent's interpretation of a
Q19: The Thematic Apperception Test is:
A) a series
Q21: The _ is a device that provides
Q22: Ethnographers (circle one):
A)watch consumers use products in
Q23: Which is not true of exploratory research
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents