Which is not true of exploratory research (circle one):
A)it is best followed up with descriptive and/or causal research
B)it may be comprised of focus groups or interviews
C)it may be comprised of open-ended questions on surveys
D)it can be used to shape the design of surveys
E)it is often sufficient for a manager's marketplace decisions

Question

Quizplus · Accepted Answer

Exploratory research is primarily used for gaining insights and understanding about an issue or to identify potential problems or opportunities. It is not typically sufficient on its own for making definitive marketplace decisions, as it does not provide the conclusive evidence that managers often need. Descriptive or causal research is usually required to follow up on the insights gained from exploratory research to make informed decisions.

Which Is Not True of Exploratory Research (Circle One)