Although no general organizational form of marketing research departments exists, departments are commonly organized by
A) research techniques, such as statistical analysis, field interviewing or questionnaire design.
B) area of application, such as product line, brand, market segment or geographic area.
C) marketing function performed, such as field sales analysis, advertising research or product planning.
D) a and b.
E) a, b and c.

Question

Quizplus · Accepted Answer

Marketing research departments can be organized in various ways, including by research techniques (like statistical analysis or questionnaire design), area of application (such as by product line or geographic area), and by the marketing function performed (like advertising research or product planning). This allows for specialization and efficiency in addressing specific research needs.

Although No General Organizational Form of Marketing Research Departments Exists