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The Form(s) of Organization of the Research Function That Seem(s)

Question 7

Multiple Choice

The form(s) of organization of the research function that seem(s) to dominate current practice is (are)


A) no one organization form seems to dominate current practice.
B) by area of application, such as by product line, by brand, by market segment, or by geographic area.
C) by research technique or approach such as sales analysis, mathematical and/or statistical analysis, field interviewing, or questionnaire design.
D) by marketing function performed, such as field sales analysis, advertising research, or product planning.
E) by type of computer equipment used, such as by mainframe, by PC, or by laptop units.

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