The first question to ask in deciding whether an activity adds customer value is how the organization should measure its value-added activities.

Name: The first question to ask in deciding whether an activity adds customer value is how the organization should measure its value-added activities.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The first question should be whether the activity adds value from the customer's perspective, not how to measure it. Understanding customer value is primary; measurement comes after recognizing what adds value.

The First Question to Ask in Deciding Whether an Activity